An owner picks up
When you call Froese Financial Group, an advisor answers — and the same one is still on your file next year. We cap how many clients each advisor carries specifically so that stays true, and we say so when we are full.
A boutique brokerage. Every client works directly with an advisor.
We build health, dental, disability and retirement plans for small and mid-sized employers across Manitoba — then stay close enough to defend the renewal, fight a denied claim, and pick up when you call. Every client here has a name, not a case number.
These are the four complaints we hear most often, and every one of them is a service failure rather than an insurance one.
“Trend and pooling” is not an explanation. You deserve to see which claims drove it and what can be done about them.
You were courted, signed, and handed to a service inbox. The next real conversation is the renewal — if you are lucky.
You are paying for coverage that goes unused because nobody ever explained it in language people speak.
When a member gets turned down, someone should be reading the policy wording and pushing back. Usually nobody is.
Changing your broker of record does not change your plan, your carrier, or anything your employees see. It is one signed page.
Start the conversationWe are deliberately small. That is not a limitation we apologise for — it is the entire product.
When you call Froese Financial Group, an advisor answers — and the same one is still on your file next year. We cap how many clients each advisor carries specifically so that stays true, and we say so when we are full.
Three years of claims experience, rebuilt from scratch and benchmarked against comparable employers. Boutique does not mean we guess — it means we do the work ourselves rather than forwarding you the carrier’s summary.
No insurer owns a piece of us and we have no volume quotas to hit. We disclose exactly how we are compensated on every plan we place, in writing, before you sign anything.
Eight practice areas. Most clients start with two or three and grow into the rest as the company does.
The core of every plan — and where most of the money goes.
Learn moreThe coverage nobody thinks about until the worst week of their life.
Learn moreFlexible dollars for a workforce that wants different things.
Learn moreThe fastest-growing line of claims in the country.
Learn moreGroup RRSP, DPSP, TFSA and pension — coordinated with the benefits plan.
Learn moreThe part most brokers do once a year in an email. We do it all year.
Learn moreWe take the plan admin off your HR team’s desk.
Learn moreFor the people whose departure would change the business.
Learn moreAny broker can quote a plan. The difference shows up in month fourteen.
Week 1
A real conversation about your workforce, your turnover, your budget and what went wrong with the last plan. No quoting yet. We will tell you honestly if you do not need us.
Weeks 2–3
We pull three years of claims experience, benchmark your plan against comparable Prairie employers, and identify exactly where you are overspending and where you are exposed.
Weeks 3–5
We take your file to the carriers that genuinely compete for a group your size, then hand you one comparison grid with the trade-offs written in English.
Weeks 5–8
Enrolment sessions we run ourselves, booklets your people can read, and a go-live where every card works on day one. We do not hand you off to an implementation team.
Every quarter after
Quarterly claims reviews, claims advocacy when a member gets stuck, and a renewal recommendation you receive 90 days ahead — not 14.
Most brokerages grow by adding clients. The advisor who won your business gets busier, your file moves to a service inbox, and by the second renewal nobody on the other end knows what your plan is for.
We went the other way. Every advisor here carries a capped book, which means the person who learns your business keeps it — through the renewal, through the denied claim, through the year you grow faster than the plan was built for. There is nobody to hand you off to, and that is deliberate.
We would rather be the right size than the biggest. If we cannot serve you properly, we will say so and point you somewhere that can.
Alongside the benefits practice we run a full marketing capability — strategy, social, design, web and SEO — and we put it to work for our group benefits clients at no charge.
It is not a giveaway. A benefits plan grows when the company under it grows, so helping our clients get bigger is the most direct investment we can make in our own book — and we would rather say that out loud than pretend it is charity.
No hedging. If the honest answer is “you do not need us for that,” that is the answer you will get.
Nothing additional, in almost every case. Brokerage compensation is already built into the carrier rates you pay — whether or not you have an advisor. The real question is what you are getting for it. We disclose exactly how we are compensated on every plan we place, in writing, and we are happy to work on a flat fee instead if you prefer that transparency.
Small and mid-sized employers. Below about three lives the group market is very limited, and at the top end you eventually need the actuarial machinery of a national consultancy. In between is where a boutique has the advantage: you get a senior advisor personally, which is precisely what a national firm cannot offer a 40-person company. Ask us where you fall and we will tell you honestly.
Changing your broker of record is not the same as changing your plan. It is a one-page signed form, your carrier and coverage stay exactly as they are, and your employees notice nothing. From there we review the plan on its merits and only recommend a change if the numbers justify one.
We are independent. No insurer owns a piece of us and we carry no volume quota, which means the recommendation you get is the one your claims data supports rather than the one that hits a target. Ask us for our current list of carrier contracts and we will send it — and if the right market for your group is one we do not hold, we will tell you that too.
It is common, and it is very often negotiable. Large increases are usually driven by a handful of high-cost drug claims, a pooling threshold set too high, or a plan that was never designed around your actual claiming patterns. We review three years of claims experience before accepting any renewal, because an increase you cannot explain is an increase you cannot challenge.
Yes. Multi-provincial groups are routine for us — the coordination points are provincial health coverage differences, payroll tax treatment, and Quebec-specific requirements including French-language materials and RAMQ interaction on drug coverage. We handle all of it.
For a straightforward group of under 50 employees, four to six weeks from first meeting to effective date is typical. Larger or more complex groups usually run eight to ten weeks. If you are up against a hard deadline, tell us — we have done it faster.
There is no invoice and no separate contract. We run a marketing capability alongside the brokerage — strategy, social media, graphic design, web development and SEO — and our group benefits clients get it at no charge. The reasoning is not complicated: a benefits plan grows when the company under it grows, so helping our clients get bigger is the most direct investment we can make in our own book. The honest limit is capacity, not cost — we agree scope before anything starts and we say so when something is bigger than we can do well.
A capped book. When you call, an advisor answers, and that same advisor still holds your file at the next renewal — because we limit how many clients each of us carries and we say so when we are full. Large firms are excellent at scale and analytics; they are structurally unable to give a small employer a senior relationship that does not get reassigned. We built this firm around the part they cannot do.
A 30-minute call and a look at your last statement is usually enough for us to say whether you are being well served. If you are, we will say so.
An advisor reads it and replies personally — it does not go to a call centre.